Commerce Growth
DigiExcel brings together marketplace strategy, advertising, content, catalogue optimisation and performance analysis to help brands improve how they compete across digital commerce platforms.
A weak product title affects discovery. Poor imagery affects consideration. An incomplete product page affects conversion. Inefficient advertising affects profitability. DigiExcel looks across the marketplace journey so individual activities work towards the same commercial objective.
Support ongoing marketplace operations across strategy, catalogue, content, advertising and performance activity.
Plan, manage and optimise marketplace advertising around products, search behaviour and commercial priorities.
Improve titles, product information, descriptions, keywords and catalogue structure.
Turn product information into clearer, more persuasive marketplace communication and branded experiences.
Use available marketplace data to diagnose performance and prioritise optimisation.
Adapt product visibility, content and promotional activity for fast-moving commerce environments.
DigiExcel can move from identifying an opportunity to implementing changes across advertising, catalogue, content and creative. Wider technology, automation, creative and search specialists can join when the challenge extends beyond the marketplace.
Advertising. Product discovery. Listings. A+ content. Catalogue structure. Marketplace management.
